About me
I’m a social media content creator and influencer, my career started in 2017 while I was pregnant with my first child and stayed at home during the whole pregnancy, I started to watch YouTube makeup tutorials and participating in courses and of course practicing a lot, pretty much everyday.
For a while my husband was my main supporter, gifting me makeup, makeup stores gift cards and other accessories. He DIY a makeup vanity and help me paint a wall for thematic makeup background. While I started gaining confidence in my makeup skills I started to post my makeup selfies on my personal Facebook page. I was shy of posting said selfies, I was wondering what people would say or think. But immediately I found my early supporters who’d encourage me to open a public page and share my makeup looks to the public.
Profesional Career
In February 21st of 2019 I started creating and sharing makeup looks to my Instagram Account which is now over 100,000 followers and counting. At first my looks caught local attention and followers started to request my makeup services which I did for a while; from sweet fifteenths, proms, wedding and other special occasions up to mature skin makeups. I continued to post on my Instagram account not too often and slowly building an following base.
Media Content Creator
Took me a while to gain confidence enough to post a tutorial showing what I was doing for my makeup looks to the public, that’s when I posted my very first video tutorial on October 31st of 2019 which was about a Halloween looks and did for my self. And took me over a month to actually upload another one on December 3rd which was a Christmas Look. I will have to admit it 2019 I was not giving it all, I was more focused on building my clientele and success in that business.
2020 Instagram Success
I went into full commitment with my Instagram account in 2020 was one of my new year’s resolutions started to post more and more often and started to receiving my very very first brand collaboration and PR products; special shootout to Joka Beauty Cosmetics and Nany Shop my love with you always girls ❤️.
As I started to create more and more content my network was growing with more fellow Entrepeneur women out there, some referred me to great start up programs Like Octoly if you are just starting into makeup artist and social media, this is a great way to start collaborating with big brands in exchange for reviews, is not only great for the free products and opportunity to test them at release time, but also to build a relationship within you and brand you created the content for. Which brought me to PR List of my favorite brands, and with more products to try and work with more content I was able to make, my community grown to over 50,000 followers and the picked up to 68,000 but from here the trend started to went down and I was a bit disappointed, there it was a WhatsApp group we had were some girls will support each other during this dream path, and they suggested to start creating in TikTok that many people were doing great and the following count was growing sustancial. But got me thinking Nah! TikTok is for kids, I di actually used to play with my niece creating some Musical.ly lip sing videos.
Finding TikTok Success
January 2021 after considering for a while I decided to open my public TikTok Profile which is now over 1,7 million of followers. It all started by creating this quick tutorial that I downloaded from Instagram Reels posted on January 3rd , and then followed for my hardest ever first TikTok trend created with the app of course I was a beginner and doing the transition and makeup stages all at the same time while learning to use the app was supper challenging, I was sure I didn’t did great but after several attempts I just decided to post anyways, and was the Barbie Girl challenge.
Just a few days after posting my first TikTok I posted this other one in January 6th and started to get a lot of views, please pardon me I was excited for my very first days I was supper happy a TikTok made over 100K views, and just 5 days later I found my winner, a 10 second video that reached more than 3 millions of views overnight and wasn’t even about makeup 😧 I was just showing how I curl my hair with a flat iron on this TikTok Video , after seeing this success I took advantage of the video and responded to comments, recreate and reposted video while growing my followers around Hair Style videos, I’ve tried to keep up but I was just late to start a new skill so I was just stitching videos from fellow creators styling their hair with some “easy hacks” and soon enough my followers started to tag me on more video hacks to test not only hair styling but also makeup hacks, then I found my path, while enjoying recreating this beauty hacks and giving my audience what they wanted and I never ran out ideas of content my followers got me busy testing all kind of hacks and magical beauty products.
YouTube Channel
Just a month before I started my TikTok Channel I created and posted very First YouTube Video about how to properly prepare your skin before makeup.
YouTube channel audience it was often boosted by promoting my new videos in my other platforms, including my Facebook Page that mainly served to repost my Instagram content and Share my YouTube Videos.
I reached the monetization threshold by March 2021 four months later after starting the channel officially. While it was a great accomplishment for me, but the income was just very little as expected. The grow was also slow less people is eager to see long videos nowadays, that’s when YouTube Shorts stepped in and obviously with now more expertise I took advantage of the short videos and just replicated the put to test content strategy sharing my videos over all the platforms that now supports this short form of videos. With now more than 300,000 followers I’m aiming to reach even more people across the globe, teaching not only makeup, fashion and Styling but also at some point teaching how I was able to do this and turned into a full time job, and a life changing career. All while I do what I love .
Facebook Late Succes
Facebook dates back to June 2020 as I said before was just my reposting page for my Instagram and YouTube Posts, until late 2021 they implemented Facebook Reels and you may imagine by now what happened there.
In November I received my first Bonus followed by October and December, was mainly base in engagement and I was just posting one or two reels a month, with so much in hands I was really not motivated plus I only had less than 2,000 followers until I took it seriously in March and started to post my Shorts videos across all four platforms, including this time Facebook. Which grew up more than 44,000 followers in past 28 days which is 80% of my total followers over the past two years
With the help of God and the support of all my loved community, we are only hopping for the best, and the best is yet to come.
With Love,
Mabell
